Fundamentally, the value of any entertainment and information medium is directly correlated with the size and time spent with its audience. Advertising has been the primary revenue source for traditional radio broadcasters for the last 75 years. The current aggregate advertising dollars spent on radio today exceeds $10 billion.

For an advertisers wishing to reach particular target demographics or psychographics, we give them the ability to do so precisely - without wasting advertising dollars on non-target audiences. We share the benefits of precision targeting with our advertisers: in exchange for substantial increases in audience specificity, we will charge gradually increasing fees.

In addition to allowing buyers to target select audiences, we have the capability to report exactly how many listeners were reached, and give summary demographic information about those listeners.

revenue models Several advertising revenue models are supported and a different model can be implemented or negotiated with each individual listener:

Standard base model
	Similar to current terrestrial radio models, if we the user chooses to provide little or no information about themselves, non-targeted ads can be played on a regular interval.
User defined advertising filter
	A user can be presented with a series of advertising categories, from which they can determine which style or type of ad they would prefer.
Information exchange
	The user provides additional information about themselves which would reduce the number of ads played per hour.
Subscription
	If a user chooses to hear no ads, then they can access the content based on a subscription.

Assemble Media also supports other revenue models, such as 'click to buy' e-commerce, service based, on-demand/pay-per-view, sponsorship, coupons, and GPS promotions.